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How To Make $100,000 A Year Crunching Data

How To Make $100,000 A Year Crunching Data

Data scientists are sometimes called “unicorns” because of the unlikely confluence of skills employers need them to have. And so, they pay accordingly when they come across these mythical beasts — a good data scientist can expect to make at least $100,000 a year.

So, how do you get a job like that?

If you’re just starting out in the field, you will likely need to start as a data analyst and work your way up to becoming a data scientist — because there is no such thing as an entry-level data scientist. Data scientists are, practically by definition,experienced professionals with a variety of skills.

This excellent infographic outlines a roadmap of sorts towards becoming a well rounded data scientist, and touches on the fact that you must have an understanding of statistics, machine learning, text mining / NLP, visualization techniques, big data tools, data munging and ingestion, and more.

To this list I would also add an understanding of business, and especially the field in which you hope to work, because the best data scientists combine an understanding of the business with an understanding of the data to create real insights.

Assuming you already have (or are on the path to getting) these skills, there are some other important decisions you can make to ensure you land one of these high-paid dream data jobs that are out there:

  1. Get a job with a startup.
    True, a job with a startup might not offer the best long-term job security (they’re notoriously susceptible to boom and bust cycles) but they also tend to pay the most, on average.  According to an O’Reilly survey from 2013, data scientists make an average of $130k a year with startups compared to $110k at public companies and $80k with government agencies.
  2. Increase the number of tools in your toolbox.
    Data scientists who use six tools or more get paid an average of $125k, while those who don’t average around $88k. Surveys also show that data scientists who can use the Hadoop cluster get paid considerably more. Upgrade your skills set, and you could seriously upgrade your earning potential.
  3. Get your PhD.
    OK, maybe not, but many of the top-paid data scientists in the field are coming from academics. Scott Clark has a PhD in applied mathematics which he originally used to create genome-mapping algorithms that he now uses at his data science job at Yelp. He told the Wall Street Journal, “Academia is slow and only a few people see your work. At Yelp, I can be pushing out experiments that affect hundreds of millions of people. When I make a small change to the Yelp website, I have a bigger impact.” If you have any academic research in your past, be sure to put it on your resume or mention it in interviews.
  4. Add “data scientists” to your keywords on LinkedIn.
    Seriously, this one tip could get you found by hundreds of potential employers. A quick search on LinkedIn shows almost 64,000 job openings listed with the words “data science” in them, so recruiters are looking to fill jobs with a scarcity of workers.
  5. Be willing to relocate.
    Unless you’re already in one of the top 10 cities for big data jobs, that is. The data job market in Silicon Valley is big, of course, but there is big growth happening in cities from Raleigh, NC to Boston and Portland, OR to Denver, CO. If you’re looking for a high-paying job, look outside of California (where everyone else is looking, too).

This is an incredible time of exponential growth in the industry, so if you can parlay your skills from any number of fields — statistics, biostatistics, particle physics, computer science, economics, mathematics, and even social and behavioral sciences — into an entry level job as a data analyst, you can be poised for incredible potential as you gain experience and skills.

Are you in the data science field? What advice would you give to people trying to break in and become one of the mythological unicorns? Let us know in the comments below.

Thank you very much for reading my posts. Here at LinkedIn and at Forbes I regularly write about management, technology and the mega-trend that is Big Data. If you would like to read my regular posts then please click ‘Follow‘ and feel free to also connect via TwitterFacebook and The Advanced Performance Institute.

You might also be interested in my new big data case study collection, which you can download for free from here: Big Data Case Study Collection: 7 Amazing Companies That Really Get Big Data.

Here are some other posts from my Data Informed column:

About : Bernard Marr is a globally recognized expert in big data, analytics and enterprise performance. He helps companies improve decision-making and performance using data. His latest book is Big Data: Using Smart Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance‘.

October 26, 2015

What Steve Jobs taught me about overcoming life and business challenges

What Steve Jobs taught me about life

Steve Jobs had a vision beyond our understanding. His idea right from the beginning was to change everything. During his life he changed at least 4 things that most of the population in the world uses every day – he developed the PC, the iPod, the iPhone, and iPad.

From his early years it was clear that Steve Jobs had no grand plan in the beginning. His search for himself took Jobs through India, Buddhism, psychedelic use, attempts to become an astronaut and start a computer company in the Soviet Union. However winding his path at time, Jobs did find inspiration and creativity in himself at certain periods of his life.

Here’s a great infographic put together by Anna Vital about Steve Jobs life timeline:

Inspired by the coming up new documentary movie(official release 23/10/2015) about the life of Steve Jobs. So I took some time to watch few documentaries about his life and work. That led to reading his quotes which inspired me to post this article.

I hope you find his quotes below as inspiring as I found them to be:

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.”
“I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

“Getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again. It freed me to enter one of the most creative periods of my life.”

  • Have I left any other Steve Jobs quotes out on this list that you feel should be included? 
  • Do you have a favorite one? 
  • Do you have one that you came up with?

If you enjoyed this article, I’d love it if you’d SHARE it and also hit the “follow” button at the top of the page.

October 4, 2015

How To Stand Out To Employers When Applying Online

resume writing, resume tips, land a dream job, best resume tips, how to find a new job quickly,

If you are hunting for a job but are not sure you are on a career path that is perfect for you, you are probably going to wind up doing something that doesn’t fit you very well, that you are not going to find fulfilling, and that you will most likely leave within five years. Doesn’t sound like much of a life to me. How about you? Are you willing to keep putting up with pinning your fate on the random turnings of the wheel?

Having a solid and effective resume can greatly improve your chances of landing that dream job. That is beyond discussion.

Did you know a research made by shows that it takes only 6 seconds for a recruiter to look through your resume? 

The two resumes below include a heat map of recruiters’ eye movements. The one on the right was looked at more thoroughly than the one of the left because of its clear and concise format:

Incorporate these ideas to rise above your competitors.

1. Know the purpose of your resume

Some people write a resume as if the purpose of the document was to land a job. As a result they end up with a really long and boring piece that makes them look like desperate job hunters. The objective of your resume is to land an interview, and the interview will land you the job!

2. Format Your Resume Wisely “Do the Hiring Managers” Work for Them

  • Use a logical format and wide margins, clean type and clear headings
  • Selectively apply bold and italic typeface that help guide the reader’s eye
  • Use bullets to call attention to important points (i.e. accomplishments)

3. Make it fit within two pages

It would be considered more effective if you can consolidate within a single page. This helps you get recognized better among thousands of resumes that have been applied to the same job position.

4. Keep it current

You should keep your CV up-to-date whether you’re looking for a job or not. Every time something significant occurs in your career, record it so you don’t later forget something that could be important.

5. Make it keyword friendly

If you’ve uploaded your CV to a job site so recruiters can find you, keywords are very important. Job titles and job buzzwords will help a search engine pick out your CV from the pile. Confused? Don’t be. A marketing candidate might mention SEO, direct marketing and digital marketing among their experience and skills, for example. If you’re not sure, have a search online and see what words are commonly mentioned when you input your job title.

Bottom Line: Even in this digital world, a quality resume is essential to your job search. And in a crowded market, it’s important to stand out from other job candidates. Once you’ve nailed the basics—your resume has a clean look, is free of grammatical errors, and clearly presents your skills and experience.


  • Did I miss something?
  • What works best for you when seeking for a job online?
  • Did you know that recruiters spend roughly 6 seconds scanning a resume?
  • Any tips that you want to share with the fellow LinkedIn members looking for a new job?

About the Author:

Vladimir is Founder & Chief Executive Officer of SeederList(Global Personal Branding firm).

The article originally appeared on LinkedIn Pulse News

September 4, 2015

5 Tricks that Yoda taught me about optimizing my LinkedIn Profile

linkedin tips, linkedin yoga, star wars linkedin,

Have you ever thought on moving your business forward? If you are a business owner, you probably think about this all the time. After all, who doesn’t want to have more clients and generate more revenue. Authority Branding is one of the many ways that you can market yourself and your business. In my opinion, LinkedIn is the right network for smart entrepreneurs, small business owners, journalists, public speakers, and marketers to stand out.

Here are just a few simple tricks on how to get your LinkedIn profile standout:

1. Customize your LinkedIn profile url.  

Linda Cheung LinkedIn Pulse article will walk you through the process step-by step. (Article url:

Why should I customize my LinkedIn profile url? 

Everyone who understands how SEO works will tell you that this is essential for your LinkedIn profile to get found. Why? Because when you do searches on Google for your name, you will find out that your custom LinkedIn profile url will be one of the top results. LinkedIn pages index extremely quickly in Google. So using this simple function and customizing your profile url can make a big difference for you and your business.




2. Publishing articles on LinkedIn Pulse

Publishing articles on LinkedIn Pulse is one of the best and most simple ways to get your LinkedIn profile to standout. Quality content is rewarded by LinkedIn and can appear in front of the eyes of millions of readers. Slowly but surely you will build your audience in terms of “followers”.



3. Always add “About the Author” section to your Pulse articles.

That’s the key to drive organic traffic to your website. If you write quality content and people like what you have to say, the chances that they will check out your website is 95%! So don’t miss out on that opportunity!




4. Keep your LinkedIn network engaged

There are so many ways to do that. One of the easiest ways is to use an automated software like Hootsuite. Simply schedule your updates and let the program posts them for you. Researches show that people’s attention is more into checking out pictures and videos. So why don’t you find some interesting pictures and videos related to your niche market and share your updates with them on a daily basis? This will result in increased LinkedIn Profile ranking and engaged audience that is eager to read your next LinkedIn Pulse post!



5. Create professional group

Creating a professional group in LinkedIn is extremely easy and could also be extremely beneficial. Many LinkedIn users tell me that they don’t like joining groups that are general and people only post promotional stuff. So why don’t you create a niche group and have people share their experience, thoughts and expertise for a niche market. Only share relevant content that will appeal to them. It is as easy as it sounds.

Bottom line: When you are using LinkedIn, you are dealing strictly with high-caliber professionals willing to connect and do business with you. Don’t waste your and others time if you don’t have clear idea on what you want to achieve using the amazing social media platform.


  • Did I miss something?

  • What works best for you?

  • Did any of my tips work for you?

About the Author:

Vladimir is Founder & Chief Executive Officer of SeederList(Global LinkedIn Authority Branding firm).  Join our LinkedIn Influencer Programme and start your Free Trial today.

The article originally appeared on LinkedIn:

September 2, 2015

A Renaissance in Eastern Europe?

A Renaissance in Eastern Europe

With a world class reputation in computer programming and a fast developing infrastructure, Eastern Europe is turning its back on backwardness. New industries are being created and more businesses are being attracted to the region. This is happening at a faster rate than ever before. Both China and India are playing their part in this expansion as Eastern Europe challenges the rest of the world to become the new center for off-shore expansion. There are several factors involved in this shift and I would  like to look at some of them below.

Perfect for outsourcing 

The most obvious advantage that Eastern Europe has is the significantly lower cost of living. This, in turn, means that wages and the costs of production are also lower. With the costs of production lower, the region has become a magnet for ‘off-shoring’. This trend looks set to continue and has even coined a new term for west European business outsourcing to the region – ‘Nearshore’. India has significant investments in Polish industry and China has begun to base some of its operations in the area including the building of rail infrastructure and the construction of high speed trains. (Learn more at:
‘Nearsourcing’ to the region is an even more attractive option given several other key features of the workforce and business.

Highly educated people 

Almost all the population has at least a bachelor level degree. This exceeds almost any other region in the world.  Historically, higher education has long been highly developed and has set high standards and expectations for its students.  This has obvious advantages for anyone looking to base their business in Eastern Europe.

Bilingual population

Another peculiarity of the region is that an estimated 40% of the population speak at least two languages.  This figure rises to 70% in those aged under 40. For those who  speak a foreign language, 80% of them speak English.  Like India, this allows for a much wider scope in outsourcing and allows any foreign investor to give the business more autonomy in expanding foreign business.

World class computer programmers

This is acknowledged by economists as the biggest strength that the region possesses. It has rapidly become a rival to India in outsourced IT functions (Learn more at: What makes this feature of the region more impressive and sets it apart from elsewhere, is the level of expertise that East Europeans posses in IT and programming.  This gives the region a specialty in one of the most important industries in the 21st century.


The post originally appeared on LinkedIn Pulse:

August 28, 2015

The 5 Best Tips to Get Found and Grow Your LinkedIn Network Quickly

5 Essential LinkedIn Marketing Tips, linkedin marketing, linkedin tips,

Your LinkedIn Profile is your presence on LinkedIn. You can’t do anything in LinkedIn until your Profile is up. It’s like your resume and more. When someone looks at your Profile, they’ll decide whether to connect with you or hire you.

These are 5 Insider Secrets that will show you how to make your Profile compelling and surely you’re found when people search for clients, top talent for jobs, and people to connect and network with in LinkedIn.

1. When your LinkedIn Profile is complete, it’s searchable by the search engines – almost like your own Web page. Look at other peoples’ Profiles before you create yours. There are good examples to look at to get ideas for what to include in your Profile. Check out several in your industry or area and some that are outside your area. Complete your LinkedIn Profile as soon as possible, even if it’s not perfect. Your LinkedIn Profile is dynamic and you’ll be making changes as you find a job, work with more clients, and see how other people write their Profiles.

As you can see from the screenshot above, out of 68,100 results for my name, the first two that pop up on Google are from LinkedIn.

2. Get Recommendations as soon as your Profile is finished. Offer to write a Recommendation for people you know and have worked with. Ask people who know you to write a Recommendation for you. Perhaps people from the company where you work, or clients, if you have your own business. Recommendations are like testimonials about you and can include how you’ve worked together, results you’ve achieved, and why someone likes working with you.


3. Make a list of your goals and what you want to get from being part of LinkedIn.

There’s a summary section of your Profile where you list why you’re a part of LinkedIn and what you want to get from it. For example, new clients, a new job, let people know about your business or special events, etc. They may change as your goals change.

4. Make it a habit to use LinkedIn before you travel. Search for people in the city you’re traveling to, connect with them via LinkedIn. Send them a link to your Profile and tell them you’re in LinkedIn and want to meet with them when you’re in their city. Solid networks are being built in person through LinkedIn.

5. HOT TIP: Include the link to your LinkedIn Profile in your e-mail signature, so people can click right through to see it.

This has paid off for me in many ways. For example, I sent out an email with a link to my LinkedIn Profile in the signature line and someone contacted me and said that my email prompted him to look at my LinkedIn Profile and my Web site, and he wanted to connect with me.

And here’s extra tip for you because I believe in Lagniappe – a New Orleans custom that means “a little bit extra”. And I’ve adopted it and made it a part of my business practice.

6. Invite people to be part of your LinkedIn network regularly.

It’s very easy to extend an invitation – there’s an email that LinkedIn has already created which invites someone to be a part of your network. They can view your Profile on LinkedIn.

My recommendation is to personalize your Invitation rather than using the bland one that was written by LinkedIn. Make it personal and friendly, and say more about why you want to connect,who you are, and what you’re looking for in LinkedIn.

  • What are your recommendations?

  • What in your practice in LinkedIn has helped you the most to expand your network and to get your Profile found?



About the Author:

Vladimir is Co-Founder & Chief Executive Officer of Kaaso – The World’s Premier Buy and Sell Services and Products Online Marketplace. If you need a job done, go to Kaaso’s marketplace.

August 23, 2015

Social Media Rules the Business World in 2015. Find out why!

social media trends

Looking for Social Media to provide free traffic to your posts is an approach that is no longer bringing the results it was 2 years ago. The main reason for this is that the main social media platforms are changing their business model and charging for their services. To be clear, they are now charging for their services in exchange for prioritising your posts in other users news feeds.   This has had several dramatic implications for those who use social media to promote their business.

The first is that the companies that have spent millions on ads to build their fan base are less than delighted about the practice of boosting. This is compounded by the fact that post ads are far less effective than post boosting.

The second is that a monopoly on specific aspects of online posting/publishing is going to drive the price of advertising even higher. This increase in price will occur at the same time as the adverts become less effective. Companies who use ads to post will be fighting over a decreasing amount of market share.

According to leading statistics provider Statista, by the end of 2015,  social selling will amount to $30 billion worldwide, a 50% increase over 2014’s $20 billion.

Here is an example of a post that has not been boosted:

Forbes Facebook fanpage currently has over 2,000,000 fans. I spent some time reviewing the Facebook users engagement with Facebook posts.  Engagement never exceeds 500 likes. Do you think that if the post was boosted so that it appeared in their fans news feed, the number of likes and shares would have risen dramatically?

What does that say to you? Remember, this is Forbes Magazine!

Here’s why everyone is on Youtube and Vimeo in 2015:

YouTube itself has created a vast market and unlimited opportunities to individuals, companies and smart marketers to make millions of dollars just by sharing their content. It has been observed that thousands of people are living only off of their Youtube channel earnings and they live a good life by simply finding their niche and doing what they love.

The numbers will continue growing because Google Adsense and Youtube Revenues are becoming available to more and more countries worldwide.

Pinterest keeps on growing. With companies growing interest in the network, the platform’s approach is to switch to the Facebook Ads model. New “Promoted Pin Options” are now available making it easier for Pinterest to rapidly grow its worldwide shares and dominate over the pictures sharing market on the web.

Here are few facts about Pinterest in 2015:


The businesses interest in LinkedIn is also growing rapidly. With over 364 million users, LinkedIn is the largest business network in the world. LinkedIn is pushing its users towards the subscription model and as you can see from the stats for their first quarter this year, they did really well:

  • Is social media sales going to continue to raise in the following years?
  • Will the social media platforms become more attractive to businesses than Google Adwords is?
  • What are going to be the new trends in social media?
  • Will there be a network that will grow bigger than Facebook any time soon?
August 21, 2015

5 Reasons why a LinkedIn connection is superior to a Facebook Friend

We would argue that LinkedIn’s system is more sophisticated and offers more relevant connection opportunities than the more ‘social’ Facebook.

1. LinkedIn connections are far more likely to result in a business or professional relationship

We would argue that you are closer professionally to your LinkedIn connection than you are to your Facebook Friend. You may be closer to your Facebook friends in other ways. Communication with your LinkedIn connections can operate on a number of different levels. This may be stating the obvious because LinkedIn is a business platform but it is very important when allocating time to develop a connection base.

2. The LinkedIn connection search system is more sophisticated than the Facebook Friend search

Facebook and LinkedIn have sophisticated new connection and follower search facilities. LinkedIn’s is superior because it allows you to find potential new connections based on more and more sophisticated criteria. These criteria include:

  1. The proximity of relationship to other connections (2nd or 3rd connections)
  2. Geographic (Including country, region and town)
  3. Occupation
  4. Keywords in profile

3.  The reason behind the LinkedIn Request

People will connect with you on LinkedIn for a number of  reasons. They probably saw you on the ‘People You May Know’ section. LinkedIn displays and prioritises possible connections on the ‘People You May Know’ in the following way:

a) In relation to your existing connections
b) According to your stated occupation

Facebook, in contrast, only gives you the option to follow people based on your current Friends.

4. LinkedIn allows you to organize (Tag) your connections 

Organizing your connections allows you to send them individual messages or invite them to read something.  Organizing connections in LinkedIn is  by no means perfect but,  again, it is  more sophisticated than Facebook’s. ‘Tagging’ in LinkedIn allows you to do this by groups that you have previously organised. This is (potentially) a very powerful tool that LinkedIn has developed but Facebook has in more basic (and less dynamic) form.

5.  More ‘relevant’ connections and  recommendations

Current LinkedIn connections will recommend you to other connections on LinkedIn.  This is not the function of Facebook and not something that Facebook actively does. Your existing connections can also endorse you and far more powerfully, recommend you. There is no ‘recommendation’ facility on Facebook.

In Conclusion

This is no doubt that Facebook is potentially of use to businesses. Facebook is also more ‘fun’. it is both highly effective and necessary when it comes to broadcasting your message. However, as with Twitter, when it comes to building a connection base, LinkedIn that should take priority in terms of time and other resources.

August 21, 2015