5 Reasons why a LinkedIn connection is superior to a Facebook Friend

We would argue that LinkedIn’s system is more sophisticated and offers more relevant connection opportunities than the more ‘social’ Facebook.

1. LinkedIn connections are far more likely to result in a business or professional relationship

We would argue that you are closer professionally to your LinkedIn connection than you are to your Facebook Friend. You may be closer to your Facebook friends in other ways. Communication with your LinkedIn connections can operate on a number of different levels. This may be stating the obvious because LinkedIn is a business platform but it is very important when allocating time to develop a connection base.

2. The LinkedIn connection search system is more sophisticated than the Facebook Friend search

Facebook and LinkedIn have sophisticated new connection and follower search facilities. LinkedIn’s is superior because it allows you to find potential new connections based on more and more sophisticated criteria. These criteria include:

  1. The proximity of relationship to other connections (2nd or 3rd connections)
  2. Geographic (Including country, region and town)
  3. Occupation
  4. Keywords in profile

3.  The reason behind the LinkedIn Request

People will connect with you on LinkedIn for a number of  reasons. They probably saw you on the ‘People You May Know’ section. LinkedIn displays and prioritises possible connections on the ‘People You May Know’ in the following way:

a) In relation to your existing connections
b) According to your stated occupation

Facebook, in contrast, only gives you the option to follow people based on your current Friends.

4. LinkedIn allows you to organize (Tag) your connections 

Organizing your connections allows you to send them individual messages or invite them to read something.  Organizing connections in LinkedIn is  by no means perfect but,  again, it is  more sophisticated than Facebook’s. ‘Tagging’ in LinkedIn allows you to do this by groups that you have previously organised. This is (potentially) a very powerful tool that LinkedIn has developed but Facebook has in more basic (and less dynamic) form.

5.  More ‘relevant’ connections and  recommendations

Current LinkedIn connections will recommend you to other connections on LinkedIn.  This is not the function of Facebook and not something that Facebook actively does. Your existing connections can also endorse you and far more powerfully, recommend you. There is no ‘recommendation’ facility on Facebook.

In Conclusion

This is no doubt that Facebook is potentially of use to businesses. Facebook is also more ‘fun’. it is both highly effective and necessary when it comes to broadcasting your message. However, as with Twitter, when it comes to building a connection base, LinkedIn that should take priority in terms of time and other resources.

August 21, 2015