5 Tricks that Yoda taught me about optimizing my LinkedIn Profile

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Have you ever thought on moving your business forward? If you are a business owner, you probably think about this all the time. After all, who doesn’t want to have more clients and generate more revenue. Authority Branding is one of the many ways that you can market yourself and your business. In my opinion, LinkedIn is the right network for smart entrepreneurs, small business owners, journalists, public speakers, and marketers to stand out.

Here are just a few simple tricks on how to get your LinkedIn profile standout:

1. Customize your LinkedIn profile url.  

Linda Cheung LinkedIn Pulse article will walk you through the process step-by step. (Article url: https://www.linkedin.com/pulse/20140424124611-12064186-how-to-customize-your-linkedin-public-profile-url)

Why should I customize my LinkedIn profile url? 

Everyone who understands how SEO works will tell you that this is essential for your LinkedIn profile to get found. Why? Because when you do searches on Google for your name, you will find out that your custom LinkedIn profile url will be one of the top results. LinkedIn pages index extremely quickly in Google. So using this simple function and customizing your profile url can make a big difference for you and your business.




2. Publishing articles on LinkedIn Pulse

Publishing articles on LinkedIn Pulse is one of the best and most simple ways to get your LinkedIn profile to standout. Quality content is rewarded by LinkedIn and can appear in front of the eyes of millions of readers. Slowly but surely you will build your audience in terms of “followers”.



3. Always add “About the Author” section to your Pulse articles.

That’s the key to drive organic traffic to your website. If you write quality content and people like what you have to say, the chances that they will check out your website is 95%! So don’t miss out on that opportunity!




4. Keep your LinkedIn network engaged

There are so many ways to do that. One of the easiest ways is to use an automated software like Hootsuite. Simply schedule your updates and let the program posts them for you. Researches show that people’s attention is more into checking out pictures and videos. So why don’t you find some interesting pictures and videos related to your niche market and share your updates with them on a daily basis? This will result in increased LinkedIn Profile ranking and engaged audience that is eager to read your next LinkedIn Pulse post!



5. Create professional group

Creating a professional group in LinkedIn is extremely easy and could also be extremely beneficial. Many LinkedIn users tell me that they don’t like joining groups that are general and people only post promotional stuff. So why don’t you create a niche group and have people share their experience, thoughts and expertise for a niche market. Only share relevant content that will appeal to them. It is as easy as it sounds.

Bottom line: When you are using LinkedIn, you are dealing strictly with high-caliber professionals willing to connect and do business with you. Don’t waste your and others time if you don’t have clear idea on what you want to achieve using the amazing social media platform.


  • Did I miss something?

  • What works best for you?

  • Did any of my tips work for you?

About the Author:

Vladimir is Founder & Chief Executive Officer of SeederList(Global LinkedIn Authority Branding firm).  Join our LinkedIn Influencer Programme and start your Free Trial today.

The article originally appeared on LinkedIn: https://www.linkedin.com/pulse/5-tricks-yoda-taught-me-optimizing-my-linkedin-vladimir-ninov-mba?trk=prof-post

September 2, 2015