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ITV rips up TV listings in the name of mental health

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A new campaign sees the station get Britain talking through a canny use of print media.
ITV’s Britain Get Talking campaign recently launched with beloved small-screen hosts and actors spread the message of mental wellness over one silent, minute-long TV commercial (watch the ad here.)

Complementing the television piece is an equally striking newspaper campaign that makes great use of print and design, as courtesy of London studio Uncommon.


Designed in-house by Uncommon, the print designs play with negative space in a stripped back approach. The work replicates ripped out TV listings but instead of the program guide, the copy shows moments of compassion from loved ones using a spot-on colloquialism.

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